When i design a product that requires a brand and or logo i follow the following process
1. I come up with the name, in my diary i sketch down dozens of names until i get one that jumps out at me and suits the product.
2. i design the logo, i take the name i came up with in step 1 and design dozens of different logos until i get one that i am happy with, i then decide on the colours i want to use that will compliment my logo.
3. I research other packaging of the same product and gather what important information needs to be on the packaging and the type of designs they use.
4. I take all my research and build a complete box around the logo and colour scheme.
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